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Pick Pony | Sept. 6, 2024, 2:01 p.m.
September is Responsible Gaming Education Month, and FanDuel, a leading online gaming company in North America, announced a new partnership with former NBA player and basketball coach Randy Livingston and his wife, sports agent Anita Smith. The partnership aims to launch "Trusted Voices: Conversations About Betting," a program and resource hub designed to help parents, guardians, and coaches have important conversations with young people about gambling. The program includes a video series in which Livingston and Smith share Livingston's personal journey with problem gambling, emphasizing the risks, warning signs, and the importance of responsible gambling. The content was created with the consultation of EPIC Global Solutions, an organization providing gambling harm prevention solutions. The resources are available at ConversationsAboutBetting.com and will be regularly updated with new content.
"As legal sports betting continues to become more accessible, I knew I wanted to use my experience to help families engage in proactive and informed conversations about gambling," said Livingston. "It became apparent to me and Anita that FanDuel shares our goal of helping parents navigate these tough, but important conversations."
"It is important to normalize conversations about gambling, and this program is intended to help families get comfortable with traditionally uncomfortable conversations," said Smith. "Randy and I are delighted to work with FanDuel to amplify the program's content and drive positive outcomes for young people and anyone who may be struggling with problem gambling."
Video content from the program will be supported with paid media on digital, shared across FanDuel social channels and featured on fanduel.com/playwell.
"Randy's experience of problem gambling, coupled with Anita's first-hand account of what it is like to live alongside someone in that situation, makes for a powerful message and ensures that people sit up and listen," explained Teresa Fiore, VP of Partnerships at EPIC Global Solutions. "We are proud to have played our part in bringing this program to life and commend FanDuel for being proactive around encouraging families to be open in their discussions around engagement with gambling."